All around the world we at Beiersdorf follow the same ambitious goal: Being the number 1 skin care company. Throughout our history we have continuously built trust by staying close to our consumers and developing innovative skin care products that are tailored to their needs. As we head into the future, our global brand icons, such as NIVEA, Eucerin, Labello and Hansaplast, ensure that globally over 500 million people feel good in their skin.
We are skin care.
And when it comes to research and development, we at Beiersdorf have relied on the integration of external knowledge for many years. Our open innovation activities are collected under the motto “PEARLFINDERS – We Open Innovation.” Different forms of trusted and close collaboration with strategic partners were developed within and with the Beiersdorf Research Center. In addition to maintaining our network with leading research institutes, universities and suppliers, we have systematically expanded our activities in this area. A central element since 2011 is our open innovation platform TRUSTED NETWORK (trusted-pearlfinders.beiersdorf.com).